Stop losing deals to slow follow-up and messy handoffs.

We design the process first, then automate it so leads are followed up on, handoffs happen smoothly, and leadership can see what’s happening in real time.

This is where things break down.

  • Leads fall through the cracks.

    • Follow-up depends on who sees the lead and when. Some get worked fast, others stall or disappear.

  • Deals slow down after “yes.”

    • Information gets lost between sales and operations, causing delays, confusion, and rework.

  • Momentum dies after the sale.

    • Projects slow down once a deal closes because handoffs aren’t clean.

  • Leadership lacks clear visibility.

    • It’s hard to see what’s stuck, what’s late, or where to step in without chasing updates.

Most teams don’t have a tool problem. They have a system problem.

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What you get:

Less chasing team members for updates
• Cleaner handoffs
• Real visibility into key metrics
• A system that scales with you

How we address these problems.

  • Find the bottleneck: Identify where work is actually slowing down or breaking today.

  • Design the system: Clarify ownership, handoffs, and outcomes so work moves cleanly.

  • Automate what repeats: Apply automation and AI only where it reduces manual effort and friction.

  • Make it visible: Set up reporting so leadership can see what’s working, what’s stuck, and where to step in at a glance.

What changes when this is fixed

When systems are clear and work moves the way it should, the business feels very different day to day.

  • Growth & AI Blueprint

    • We identify where growth is constrained and where AI can create real leverage.

  • System Design

    • We design scalable workflows for sales, operations, and execution.

  • AI Implementation

    • We build AI agents, voice agents, and automations that integrate directly into your existing tools.

  • Optimization

    • As your business grows, your systems evolve. We refine and improve over time.

Real results from real people.

Watercrest Pools — AI-Powered Operations & Delivery System

  • Problem: Growth was constrained by process friction across sales + delivery.

  • What we did: Mapped the workflow, clarified ownership + handoffs, then automated the repeatable steps.

  • Deliverable: A single, automated system connecting sales, operations, delivery, and warranty giving leadership clear visibility end to end.

  • Result: We grew 10% in a year when most pool builders were shrinking by 15–20%."
    — Sam Swingle, Owner & Founder

Lamulle Construction — Marketing Visibility

  • Problem: Increasing competition and declining organic clicks as AI reshaped local search results.

  • Deliverable: A local search and content system designed to win visibility inside AI-driven search experiences and traditional local results.

  • What we did: Identified the searches that matter most to Lamulle’s customers and set up the website and content to show up reliably for those searches.

  • Result: Lamulle is now the first company people see when searching locally for marine construction services, leading to a steady flow of inbound inquiries.
    — John Lamulle, Owner

Frequently Asked Questions

What should you know about us?

Who is Simple Build?

Simple Build is a strategic systems and implementation partner. We design, build, and implement growth and operational systems tailored to your business, using AI where it creates measurable value.

Who is this best suited for?

We work with owners, executives, and decision-makers at established businesses who want sustainable growth supported by clear systems.

What happens during the discovery call?

The discovery call is a working session. We review your current growth and operational challenges, identify key constraints, and determine whether AI-supported systems can help. There is no pitch, just clarity on next steps.

Do you replace our existing tools?

No. In most cases, we integrate directly into your existing tech stack. Our focus is on improving how systems work together, not forcing a complete rebuild unless it’s necessary.

What if we’re not sure AI is the right solution?

That’s exactly what the discovery call is for.

If AI is not the right lever for your business at this stage, we’ll say so.

How do you approach system design before AI implementation?

We begin by mapping how work actually moves through your business today. Ownership, handoffs, and outcomes are defined first. Only after the system is clear do we introduce AI, ensuring automation supports the process instead of creating more complexity.

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