We design the process first, then automate it so leads are followed up on, handoffs happen smoothly, and leadership can see what’s happening in real time.




Less chasing team members for updates
• Cleaner handoffs
• Real visibility into key metrics
• A system that scales with you
When systems are clear and work moves the way it should, the business feels very different day to day.
Growth & AI Blueprint
We identify where growth is constrained and where AI can create real leverage.
System Design
We design scalable workflows for sales, operations, and execution.
AI Implementation
We build AI agents, voice agents, and automations that integrate directly into your existing tools.
Optimization
As your business grows, your systems evolve. We refine and improve over time.
Watercrest Pools — AI-Powered Operations & Delivery System
Problem: Growth was constrained by process friction across sales + delivery.
What we did: Mapped the workflow, clarified ownership + handoffs, then automated the repeatable steps.
Deliverable: A single, automated system connecting sales, operations, delivery, and warranty giving leadership clear visibility end to end.
Result: We grew 10% in a year when most pool builders were shrinking by 15–20%."
— Sam Swingle, Owner & Founder
Lamulle Construction — Marketing Visibility
Problem: Increasing competition and declining organic clicks as AI reshaped local search results.
Deliverable: A local search and content system designed to win visibility inside AI-driven search experiences and traditional local results.
What we did: Identified the searches that matter most to Lamulle’s customers and set up the website and content to show up reliably for those searches.
Result: Lamulle is now the first company people see when searching locally for marine construction services, leading to a steady flow of inbound inquiries.
— John Lamulle, Owner
What should you know about us?
Simple Build is a strategic systems and implementation partner. We design, build, and implement growth and operational systems tailored to your business, using AI where it creates measurable value.
We work with owners, executives, and decision-makers at established businesses who want sustainable growth supported by clear systems.
The discovery call is a working session. We review your current growth and operational challenges, identify key constraints, and determine whether AI-supported systems can help. There is no pitch, just clarity on next steps.
No. In most cases, we integrate directly into your existing tech stack. Our focus is on improving how systems work together, not forcing a complete rebuild unless it’s necessary.
That’s exactly what the discovery call is for.
If AI is not the right lever for your business at this stage, we’ll say so.
We begin by mapping how work actually moves through your business today. Ownership, handoffs, and outcomes are defined first. Only after the system is clear do we introduce AI, ensuring automation supports the process instead of creating more complexity.
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